{"id":209,"date":"2020-07-01T13:12:10","date_gmt":"2020-07-01T13:12:10","guid":{"rendered":"https:\/\/aaidm.buas.nl\/?page_id=209"},"modified":"2020-09-07T07:11:35","modified_gmt":"2020-09-07T07:11:35","slug":"ds4-preparation-for-week-3","status":"publish","type":"page","link":"https:\/\/aaidm.buas.nl\/?page_id=209","title":{"rendered":"DT4: Preparation for Week 3"},"content":{"rendered":"\n
\n
Author:<\/td>Javed Khan<\/td><\/tr>
Learning Line:<\/td>Digital Transformation<\/td><\/tr>
Course:<\/td>DT4: Data-driven Design<\/td><\/tr>
Week:<\/td>3<\/td><\/tr>
Competencies:<\/td>understand the principles of user-centered design
know (part of) the process of user-centered design<\/td><\/tr>
BoKS:<\/td>4K1 – The student is familiar with user-centered design principles and processes and knows how to apply them in specific (business) contexts.
4K3 – The student understands how to conceptualize possible and functional alternatives for an AI & Data Science product.<\/td><\/tr>
Learning Goals:<\/td>conceptualize possible and functional alternatives for an AI & Data Science product based on user research insights.<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n\n\n\n

Introduction<\/h2>\n\n\n\n

An important step in the design process is to come up with creative ideas. Typically this step takes place after attempting to discover users’ needs<\/a> (also known as user requirements elicitation). In trying to come up with ideas that will address users’ needs, essentially a designer, or a group of designers, are engaging in a divergent thinking activity. Divergent thinking, simpy means thinking of several potential solutions to explore the entire, if possible, solution space.<\/p>\n\n\n\n

In Design Council’s “Double Diamond” model of the design process (Fig.1) the step of coming up with several creative ideas, would be the “Develop” part of the process, which Design Council defines it as: “The second diamond encourages people to give different answers to the clearly defined problem, seeking inspiration from elsewhere and co-designing with a range of different people.<\/a>“<\/p>\n\n\n\n

\"\"\/
Figure 1: Design Council\u2019s \u201cDouble Diamond\u201d model of the design process.<\/figcaption><\/figure>\n\n\n\n

One common method to generate several ideas, potential solutions to address users’ needs, is the brainstorming method. Some important tips when it comes to brainstorming are:<\/p>\n\n\n\n

  1. understand it is a process: in the first step you are interested in generating as many ideas as you can<\/li>
  2. avoid early criticism of ideas<\/li>
  3. try to combine and build upon other’s ideas<\/li>
  4. finally you can group and rank the ideas<\/li><\/ol>\n\n\n\n

    Here is a video summarizing the process and presenting a method to prioritize ideas:<\/p>\n\n\n\n

    \n