{"id":213,"date":"2020-07-01T13:12:28","date_gmt":"2020-07-01T13:12:28","guid":{"rendered":"https:\/\/aaidm.buas.nl\/?page_id=213"},"modified":"2020-09-07T10:17:48","modified_gmt":"2020-09-07T10:17:48","slug":"ds4-preparation-for-week-7","status":"publish","type":"page","link":"https:\/\/aaidm.buas.nl\/?page_id=213","title":{"rendered":"DT4: Preparation for Week 7"},"content":{"rendered":"\n
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Author:<\/td>Javed Khan<\/td><\/tr>
Learning Line:<\/td>Digital Transformation<\/td><\/tr>
Course:<\/td>DT4: Data-driven Design<\/td><\/tr>
Week:<\/td>7<\/td><\/tr>
Competencies:<\/td>Knows how to evaluate an AI & Data Science product.<\/td><\/tr>
BoKS:<\/td>4K5, Knows how to evaluate an AI & Data Science product.
A4, Human-centered: putting people \/ users first, as a starting point and thinking of technology as enabler and not the end-goal.<\/td><\/tr>
Learning Goals:<\/td>Know how to plan and execute a A-B test.<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n\n\n\n

Introduction<\/h2>\n\n\n\n

When needing to fine tune aspects of your product, you can use a method known as A\/B testing. Google has famously A-B tested 40 shades of blue<\/a> to finally decide the color of their logo.<\/p>\n\n\n\n

Here is a video to introduce you to the method:<\/p>\n\n\n\n

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