| Author: | Javed Khan |
| Learning Line: | Digital Transformation |
| Course: | DT4: Data-driven Design |
| Week: | 7 |
| Competencies: | Knows how to evaluate an AI & Data Science product. |
| BoKS: | 4K5, Knows how to evaluate an AI & Data Science product. A4, Human-centered: putting people / users first, as a starting point and thinking of technology as enabler and not the end-goal. |
| Learning Goals: | Know how to plan and execute a A-B test. |
Introduction
When needing to fine tune aspects of your product, you can use a method known as A/B testing. Google has famously A-B tested 40 shades of blue to finally decide the color of their logo.
Here is a video to introduce you to the method:
Exercise: conduct your own A/B test
Based on the material you have reviewed I ask you to conduct your own A/B test.